Think you know everything about the college market?


OnCampus Research®, a division of the National Association of College Stores (NACS), provides key insights and industry-specific data from students, faculty, and campus store operations.

Students


74%

74% of students said they had been assigned at least one free or non-paid-for material this year.

37%

Student preference for digital materials (37%) surpassed preference for print materials (33%) for the second year in a row.

51%

Outside of access programs, more than half (51%) of purchased course materials were made at campus stores.

Learn about Student Watch

Source: Student Watch™ Attitudes and Behaviors toward Course Materials 2025 Report.

Faculty


3.4

Faculty required 3.4 materials on average across the 3.7 courses they taught for the 2025-26 academic year. This remains the lowest number of materials required by faculty since Faculty Watch began tracking this measure in 2016.

63%

For this first time since Faculty Watch began tracking format use, print is no longer the most widely used course material format by faculty. Just 63% of faculty used print this year compared to 71% using e-books.

47%

47% of faculty reported using open educational resources this year. About a third reported that concerns about quality were a barrier to using OER.

56%

More than half (56%) of faculty who have not participated in a course-by-course access program say they are interested in participating. About the same percentage were interested in participating in an all-courses access program.

73%

Almost all faculty report that students are first required to use their book in either the first (73%) or second (20%) week of class.

Learn about Faculty Watch

Source: Faculty Watch: Attitudes & behaviors toward Course Materials 2025.

Industry


4000

Nearly 4,000 campus stores serve the U.S. collegiate retailing market.

5.2

Median annual sales for U.S. college stores were $4.9 million in 2019-20 and 5.2 million in 2020-21

$490 

The average estimated college store revenue per FTE (full time enrolled student) is $490.

Learn about the Financial Survey

Source: NACS Independent Campus Store Financial Survey from 2020-21 academic year