Student Watch 2025
Now accepting campuses!

The Student Watch™ report investigates student buying behaviors for their course materials, preferred sources, and more. Funded by the NACS Foundation, the Student Watch study contains vital, industry-specific research that offers new insights into the college student consumer and other campus trends.


Student Watch is conducted once a year. More than 16,000 students at 36 institutions participated in the latest report.

Participating campuses will receive: 

  • Individual campus results in the form of a customized data table.
  • Aggregate results across all participating campuses for benchmarking.
  • Final report with aggregate results, takeaways, data tables, and graphs.
  • OnCampus Research will randomly select a student respondent on your campus to receive a $50 gift card and will also offer a $1,000 grand prize to incentivize responses.
  • Promotional materials to promote the study on your campus. 


To participate in the Student Watch survey, you must email the survey link to students on your campus. You will also be responsible for obtaining all necessary institutional approvals. We are happy to help with this process. Also see our IRB Guidance page for details.

Sign Up

The 2024 Student Watch report is still available for purchase

Student Watch™: Attitudes and Behaviors toward Course Materials 2024
This fact-packed report contains:
  • Acquisition behaviors including where, when, how, and what course materials are being obtained
  • Leading sources for purchases and rentals
  • Where and how students find value in course materials
  • Cost challenges students face and how they pay for course materials
  • Information on alternatives to traditional course materials including free materials, inclusive access, and not obtaining materials altogether 

Survey Participants

FREE

Includes custom findings and aggregate data tables

Access Report

NACS Institution/Store Members

FREE

Complimentary
Access
Access Report

NACS Affiliates


$499

Others


$999

Get the 2024 Report

Student Watch™: Attitudes & Behaviors toward Course Materials 2024

Student Watch™: Attitudes & Behaviors toward Course Materials